Saudi Arabia Entertainment and Amusement Market Overview

Market Size in 2025: USD 5,468.4 Million

Market Size in 2034: USD 11,542.2 Million

Market Growth Rate 2026-2034: 8.65%

According to IMARC Group's latest research publication, "Saudi Arabia Entertainment and Amusement Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2026-2034", The Saudi Arabia entertainment and amusement market size reached USD 5,468.4 Million in 2025. Looking forward, IMARC Group estimates the market to reach USD 11,542.2 Million by 2034, exhibiting a CAGR of 8.65% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Entertainment and Amusement Market

• AI enhances personalized visitor experiences across theme parks and entertainment venues, optimizing crowd management and reducing wait times significantly.
• Smart ticketing systems powered by AI enable dynamic pricing strategies, improving revenue optimization for entertainment destinations throughout the Kingdom.
• AI-driven content recommendation algorithms in cinemas and streaming platforms boost audience engagement by suggesting culturally relevant entertainment options.
• Predictive analytics optimize operational efficiency in amusement parks, reducing maintenance costs and improving safety protocols across entertainment facilities.
• AI-powered virtual reality and augmented reality technologies create immersive experiences in gaming centers, transforming traditional entertainment offerings in Saudi venues.

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How Vision 2030 is Transforming Saudi Arabia Entertainment and Amusement Industry

Saudi Arabia's Vision 2030 is revolutionizing the entertainment and amusement industry by prioritizing cultural diversification, economic growth, and enhanced quality of life for citizens and residents. The initiative drives massive investments in world-class entertainment infrastructure, including mega-projects like Qiddiya, NEOM, and The Red Sea Project, creating unprecedented opportunities for both domestic and international entertainment companies. This transformation has led to the development of theme parks, cinemas, gaming centers, and cultural venues across major cities, fundamentally reshaping the Kingdom's entertainment landscape. Government support through entities like Saudi Entertainment Ventures (SEVEN) and the Public Investment Fund (PIF) has accelerated the development of entertainment destinations, attracting global brands and fostering local talent. With over SAR 50 billion invested in leisure infrastructure and ambitious targets to host 100 million visitors annually by 2030, Vision 2030 positions Saudi Arabia as a leading global entertainment hub while preserving cultural heritage and promoting social cohesion.

Saudi Arabia Entertainment and Amusement Market Trends & Drivers:

Saudi Arabia's entertainment and amusement market is experiencing remarkable growth, driven by the Kingdom's youthful demographic, with over 60% of the population under 34 years old, creating substantial demand for diverse leisure activities. The lifting of the cinema ban in 2018 marked a pivotal turning point, unleashing pent-up demand and attracting major international cinema chains like AMC, VOX Cinemas, and Muvi, leading to rapid expansion from zero screens to over 600 cinema screens by 2023. Rising disposable incomes and changing social norms have encouraged families and individuals to spend more on entertainment, with Saudi consumers allocating approximately 6.2% of their income to leisure activities, exceeding the UK's average of 4.2%.

The market is further propelled by massive infrastructure development under Vision 2030, with the government and private sector channeling over SAR 50 billion into entertainment infrastructure between 2024 and 2025. This includes the development of 21 SEVEN entertainment destinations across 14 cities, the Qiddiya giga-project featuring Six Flags theme park, NEOM's mixed-reality zones, and numerous family entertainment centers. Technological advancements in virtual reality, augmented reality, and high-definition displays have revolutionized entertainment experiences, attracting tech-savvy consumers seeking immersive and innovative leisure options. Strategic partnerships with global entertainment giants including Warner Bros. Discovery, Mattel, Hasbro, Six Flags, IMAX, and FlowRider have enriched the Kingdom's entertainment portfolio with internationally recognized brands and experiences tailored to local cultural preferences.

Saudi Arabia Entertainment and Amusement Market Industry Segmentation:

The report has segmented the market into the following categories:

Type of Entertainment Destination Insights:

• Cinemas and Theatres
• Amusement and Theme Parks
• Gardens and Zoos
• Malls
• Gaming Centers
• Others

Source of Revenue Insights:

• Tickets
• Food and Beverages
• Merchandise
• Advertising
• Others

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Entertainment and Amusement Market

• November 2025: Qiddiya Investment Company announced the opening of Six Flags Qiddiya City on December 31, featuring record-breaking attractions including Falcons Flight, the world's tallest, fastest, and longest roller coaster, with adult tickets starting from SAR 325 and targeting 17 million annual visitors by 2030.
• February 2025: Saudi Entertainment Ventures partnered with TAWAL during the LEAP Conference to establish neutral digital infrastructure across all 21 SEVEN entertainment destinations, featuring indoor coverage systems and multi-band antenna distribution to enhance visitor experiences throughout the Kingdom.
• May 2025: The Saudi Entertainment and Amusement Expo returned to Riyadh Front Exhibition Conference Center from May 20-22, bringing together over 15,000 entertainment industry professionals and 300 local and global exhibitors, showcasing next-generation VR/AR technologies and immersive gaming solutions aligned with Vision 2030 goals.

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